The Indian Women’s Journey Through The Pandemic
In trying to map the changes that were brought about by the pandemic in the last two years in the minds and lives of the common people, we have conducted…
Why Panel Based Research
Research panel – a term that has become increasingly common in the context of research companies, especially the ones that deal in market research. A short discussion on the why-s…
Café – what consumers are looking for?
Looking for a munch break or a head-calmer window in between hectic office hours or some cool evening gupshup with the partner – the city folk has a common destination…
Serial Viewership
Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…
Understanding Psychography Of Customers
Do I know well who are my customers? What is the best way to reach them? In this competitive world it is extremely important to understand the need of your…
Short Survey On QSR
Background & Coverage: As the country is gingerly stepping out of the COVID related restrictions, Median Research thought of running a short survey amongst its panel members on Quick Service…
Can dealers emerge stronger in the neo-neo-normal?
With the pandemic, most of the business activities across the globe had come to a halt as several countries closed their airports, ports as well as domestic transportation imposing nation-wide…
How spending times on social media grew this lockdown
Do you remember the first day when the first lockdown was announced? While the gloomy side was yet to be understood, 2020 made many of us realise that we were…
Pumps and various industrial equipment to identify the market opportunity
We assisted a leading manufacturer of pumps and various industrial equipment to identify the market opportunity and create a market entry and positioning strategy for a new mechanical product in…