Café – what consumers are looking for?
Looking for a munch break or a head-calmer window in between hectic office hours or some cool evening gupshup with the partner – the city folk has a common destination…
Serial Viewership
Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…
TRAVEL
The Covid-induced lockdowns have been a dampener to tourists and travelers for close to two years. The yearning for packing a suitcase and leaving for a trip – big or…
Can dealers emerge stronger in the neo-neo-normal?
With the pandemic, most of the business activities across the globe had come to a halt as several countries closed their airports, ports as well as domestic transportation imposing nation-wide…
A comprehensive read on market research and its implications
Any collection of tactics used to acquire information and better understand a company's target market is known as market research (or marketing research). Businesses utilise this data to improve product…
Strengthening the bond between Manufacturers and Dealers
The prolonged pandemic is isolating the dealer community and bringing a sense of insecurity to their future. With e-commerce becoming the buying and selling point of the future, dealers fear…
How Businesses are Gearing to The Changing Behavior of Consumers
When the lockdown period was extended and the state of West Bengal closed completely, to keep commercial goods accessible the e-commerce delivery was kept active. West Bengal is among the…
Exploring Neo Normal: Bengal’s tryst with Corona lockdowns
Sleeping with laptops, lunch over con-calls, kids online whole day, sanitizer bottles everywhere, afternoon siesta and so on, the list seems countless. Days out in neo normal seems abnormal to…
Pumps and various industrial equipment to identify the market opportunity
We assisted a leading manufacturer of pumps and various industrial equipment to identify the market opportunity and create a market entry and positioning strategy for a new mechanical product in…
Attitudes and behaviour in respect to the ongoing pandemic
On behalf of a global organization, we conducted a rapid assessment survey of the residents in selected slums in Kolkata to understand their attitudes and behaviour in respect to the…