Uncovering Market Opportunities: The Role of Research
For sustained success in today’s highly competitive business landscape, staying ahead of the curve is crucial. Market research is one of the key strategies that are used by companies to…
Health Awareness in Indian Youth
Health has been a point of concern for people ever since the Covid pandemic made us realise how fragile it could be, if not maintained well. The pandemic has tested…
Consumer Segmentation: Why Psychographic Segmentation
What is consumer segmentation? Consumer segmentation is a decision-making tool for the marketing manager in the crucial task of selecting the target consumer for a given product and designing an appropriate marketing…
Artificial Intelligence: Revolutionizing the Retail Sector by Redefining Customer Experience
The sales of goods and services from street vendors through mom & pop stores to large retail chains have undergone a profound evolution during the past few years. Further, with…
Be In Love With You – Take A Look Into Our Skin Care Survey
Skincare has always enjoyed mixed popularity among women. While most women realise the importance of keeping one’s skin nourished, lifestyle habits often make it challenging to adopt the discipline required…
Tiffin Choices – Moms Vs Kids
When it comes providing tiffin to kids at school, we clearly have two parties in the picture – the parents and the kids – with the first party continually trying…
Serial Viewership
Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…
A comprehensive read on market research and its implications
Any collection of tactics used to acquire information and better understand a company's target market is known as market research (or marketing research). Businesses utilise this data to improve product…