Health Awareness in Indian Youth
Health has been a point of concern for people ever since the Covid pandemic made us realise how fragile it could be, if not maintained well. The pandemic has tested…
Consumer Segmentation: Why Psychographic Segmentation
What is consumer segmentation? Consumer segmentation is a decision-making tool for the marketing manager in the crucial task of selecting the target consumer for a given product and designing an appropriate marketing…
Artificial Intelligence: Revolutionizing the Retail Sector by Redefining Customer Experience
The sales of goods and services from street vendors through mom & pop stores to large retail chains have undergone a profound evolution during the past few years. Further, with…
Be In Love With You – Take A Look Into Our Skin Care Survey
Skincare has always enjoyed mixed popularity among women. While most women realise the importance of keeping one’s skin nourished, lifestyle habits often make it challenging to adopt the discipline required…
Tiffin Choices – Moms Vs Kids
When it comes providing tiffin to kids at school, we clearly have two parties in the picture – the parents and the kids – with the first party continually trying…
How Small and Medium Businesses in India Are Faring Post Pandemic
Small businesses (having employee size of 1 to 99) and medium businesses (having employees between 100 and 999) have faced critical barriers in the past two years in terms of…
Serial Viewership
Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…
TRAVEL
The Covid-induced lockdowns have been a dampener to tourists and travelers for close to two years. The yearning for packing a suitcase and leaving for a trip – big or…
SHORT SURVEY ON PUJA FESTIVAL
BACKGROUND Durga puja is the biggest festival which is celebrated with friends and family together. People wait eagerly for Durga puja and plan well ahead – what to do over…
SHORT SURVEY ON OTT VIEWERSHIP
Background and Coverage As the country is severely affected by the covid19 pandemic, people are acclimatized to the idea of work from home and social distancing. There has been a…