Blog
September 9, 2022
The Indian Women’s Journey Through The Pandemic
In trying to map the changes that were brought about by the pandemic in the last two years in the minds and lives of the common people, we have conducted…
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August 22, 2022
How Small and Medium Businesses in India Are Faring Post Pandemic
Small businesses (having employee size of 1 to 99) and medium businesses (having employees between 100 and 999) have faced critical barriers in the past two years in terms of…
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July 25, 2022
Why Panel Based Research
Research panel – a term that has become increasingly common in the context of research companies, especially the ones that deal in market research. A short discussion on the why-s…
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June 1, 2022
Café – what consumers are looking for?
Looking for a munch break or a head-calmer window in between hectic office hours or some cool evening gupshup with the partner – the city folk has a common destination…
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April 12, 2022
Serial Viewership
Daily soaps – or serials, in popular terminology – are a major market-holder of the television entertainment industry. Nothing provides a more constant and sustainable source of entertainment as daily…
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March 22, 2022
Travel
The Covid-induced lockdowns have been a dampener to tourists and travelers for close to two years. The yearning for packing a suitcase and leaving for a trip – big or…
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December 14, 2021
Understanding Psychography Of Customers
Do I know well who are my customers? What is the best way to reach them? In this competitive world it is extremely important to understand the need of your…
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October 28, 2021
Short survey on puja festival
BACKGROUND Durga puja is the biggest festival which is celebrated with friends and family together. People wait eagerly for Durga puja and plan well ahead – what to do over…
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September 30, 2021
Short survey on OTT viewership
Background and Coverage As the country is severely affected by the covid19 pandemic, people are acclimatized to the idea of work from home and social distancing. There has been a…
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September 10, 2021
Short Survey On QSR
Background & Coverage: As the country is gingerly stepping out of the COVID related restrictions, Median Research thought of running a short survey amongst its panel members on Quick Service…
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