Blog
September 25, 2023
Reality Shows – Reality & Show!
In an era dominated by an ever-evolving entertainment panorama, reality shows fascinate audiences worldwide. These unscripted streams have become a cultural phenomenon, presenting viewers with a unique blend of drama,…
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September 7, 2023
Evaluation on citizen satisfaction for better municipal services
Constrained Municipal Services and Citizen Satisfaction Amidst Rapid Urbanization City Municipal corporations are responsible for the Planning, implementation, and maintenance of the essential civic services. These services include sanitation, maintenance…
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August 10, 2023
Uncovering Market Opportunities: The Role of Research
For sustained success in today’s highly competitive business landscape, staying ahead of the curve is crucial. Market research is one of the key strategies that are used by companies to…
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May 24, 2023
A look into the cultural prism that is Odisha
India – the land of the many and the varied – has always had the world enthralled with its charm. It does no less for us who are part of…
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April 17, 2023
How Market Research can help shape Your Innovation
Concept testing is a term that lies at the cornerstone of every business endeavour and its plan of progress. While a layman might assume that companies launch new products every…
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April 11, 2023
Health Awareness in Indian Youth
Health has been a point of concern for people ever since the Covid pandemic made us realise how fragile it could be, if not maintained well. The pandemic has tested…
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December 18, 2022
Consumer Segmentation: Why Psychographic Segmentation
What is consumer segmentation? Consumer segmentation is a decision-making tool for the marketing manager in the crucial task of selecting the target consumer for a given product and designing an appropriate marketing…
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December 6, 2022
Artificial Intelligence: Revolutionizing the Retail Sector by Redefining Customer Experience
The sales of goods and services from street vendors through mom & pop stores to large retail chains have undergone a profound evolution during the past few years. Further, with…
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November 10, 2022
Be In Love With You – Take A Look Into Our Skin Care Survey
Skincare has always enjoyed mixed popularity among women. While most women realise the importance of keeping one’s skin nourished, lifestyle habits often make it challenging to adopt the discipline required…
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September 22, 2022
Tiffin Choices – Moms Vs Kids
When it comes providing tiffin to kids at school, we clearly have two parties in the picture – the parents and the kids – with the first party continually trying…
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