Can dealers emerge stronger in the neo-neo-normal?
With the pandemic, most of the business activities across the globe had come to a halt as several countries closed their airports, ports as well as domestic transportation imposing nation-wide…
A comprehensive read on market research and its implications
Any collection of tactics used to acquire information and better understand a company's target market is known as market research (or marketing research). Businesses utilise this data to improve product…
Strengthening the bond between Manufacturers and Dealers
The prolonged pandemic is isolating the dealer community and bringing a sense of insecurity to their future. With e-commerce becoming the buying and selling point of the future, dealers fear…
How Businesses are Gearing to The Changing Behavior of Consumers
When the lockdown period was extended and the state of West Bengal closed completely, to keep commercial goods accessible the e-commerce delivery was kept active. West Bengal is among the…
How spending times on social media grew this lockdown
Do you remember the first day when the first lockdown was announced? While the gloomy side was yet to be understood, 2020 made many of us realise that we were…
Exploring Neo Normal: Bengal’s tryst with Corona lockdowns
Sleeping with laptops, lunch over con-calls, kids online whole day, sanitizer bottles everywhere, afternoon siesta and so on, the list seems countless. Days out in neo normal seems abnormal to…
Resetting life goals in new normal
For almost everyone, 2020 has been a dumpster fire, and 2021 hasn't been any better. There's no getting around it: things are a little bleak right now. Stop being so…
Pumps and various industrial equipment to identify the market opportunity
We assisted a leading manufacturer of pumps and various industrial equipment to identify the market opportunity and create a market entry and positioning strategy for a new mechanical product in…
Attitudes and behaviour in respect to the ongoing pandemic
On behalf of a global organization, we conducted a rapid assessment survey of the residents in selected slums in Kolkata to understand their attitudes and behaviour in respect to the…
Target audience during and after the ’lockdown’ due to the pandemic
We helped a leading media house gain insights into the TV viewing habits of the target audience during and after the ’lockdown’ due to the pandemic and provided them recommendations…